The Most Used Social Media in Indonesia

With social media, we will connect with people from all over the world, share thoughts and opinions, and broaden our knowledge on various topics.

As of January 2023, the number of social media users in Indonesia has reached 167 million people. This number is equivalent to 78 percent of the total number of internet users in Indonesia, which reaches 212.9 million.

There are seven social media that are most used by people in Indonesia. Here’s the list:

1. WhatsApp

WhatsApp is a very popular instant messaging application in Indonesia. With WhatsApp, users can send text, voice and picture messages, as well as make voice and video calls.

This application provides a group feature, where users can create groups to talk with their friends or family.

WhatsApp is very useful for communicating with people who are far from us, or for sharing information quickly and easily.

Throughout 2022, WhatsApp is used by 92.1 percent of netizens aged 16-64 years.

2. Instagram

The second rank is occupied by Instagram. Instagram is an application with 86.5 percent of netizens aged 16-64 years.

Instagram is a very popular photo and video sharing social media platform in Indonesia. With Instagram, users can share their moments with others, as well as follow other people’s accounts and see what they share.

This application also provides a Stories feature, which allows users to share their moments in the form of videos or photos for 24 hours.

The Instagram app is very useful for sharing life moments, following the latest trends and promoting a business or product.

3. Facebook

Facebook is the largest social media platform in the world and is still very popular in Indonesia.

This application is the third most popular social media in Indonesia. The number of Facebook users reached 83.8 percent.

With Facebook, users can create personal profiles, connect with friends and family, join groups, and follow pages of businesses or public figures.

Facebook also provides features for sharing content such as photos, videos or articles. This application is very useful for communicating with people who are far from us, promoting a business or product, and getting the latest information.

4. TikTok

Although relatively new, Tiktok is a very popular video-sharing social media platform in Indonesia.

Tiktok allows users to create short videos with trending songs or sounds, as well as add filters and special effects.

The Tiktok app is very useful for sharing creativity, following the latest trends and promoting a business or product. In Indonesia, Tiktok users reach 70.8 percent.

5. Telegram

Besides WhatsApp, an instant messaging application that is quite popular in Indonesia is Telegram.

Telegram allows users to create groups and channels, as well as share messages, files, photos and videos. Apart from that, Telegram also provides a feature for sending end-to-end encrypted messages, which is very useful for privacy and security.

In Indonesia, Telegram application users reach 64.3 percent, follow us for more.